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Comments from Around the World
MBA Student, Chicago
"Amazingly clear, concise, and comprehensive introduction to the full spectrum of marketing communication options."
Marketing Major, London
"This textbook provided me with simple, easy to understand methods for completing my entire advertising, digital media, sales promotion, and public relations plan."
Entrepreneur, San Francisco
A valuable resource and guide for creating brand messages, selecting and analyzing media, targeting audiences, and measuring performance."
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